JET2.COM APP
Search for flights Interface redesign, Product Design, UX research, UI Design.
Industry:
Aviation – Airlines / Travel
About:
Jet2.com Limited also known simply as Jet2, is a British low-cost leisure airline offering scheduled and charter flights from the United Kingdom. As of 2019, it is the third-largest scheduled airline in the UK, behind EasyJet and British Airways. The company also launched Jet2.com app where you can search for flights, make a booking and manage low fare flights.
Task:
Redesign and enhance the user experience of Jet2.com App – Destination and Date picker interface. Simplify user journey and make it more intuitive combined with the new on-brand look.
Type of work:
Autonomous, including short UX research session.
Commitments:
Deliver project within a week.
1
Discovery
Why this App?
I have chosen Jet2.com App as a subject for this exercise because I had in-hand experience using the app to search and book holiday flights. I have used this app several times in the past and I have come across some features that I believe could be improved, in terms of usability – to deliver a better user experience.
Although I think the whole application deserves a design audit and can be improved, some of the areas for improvement are:
- Overwhelming App homepage with too much unnecessary information.
- There is no visual coherence between different elements on the page.
- User-flows are sometimes confusing and not optimised.
Just to name a few, there are many more parts of the application that could be improved. Because of the exercise nature and time constraints, I decided to focus on the Search for flights interface on Jet.com App that includes a Destination and Date Picker features. From my own assumptions, I think this is one of the most important parts of the airline application, and this is where I have encountered frustration and flaws in the app design and experience.
The Problem
As a task, I set myself a goal to pick a destination and select the flight time. In my test, I was travelling from Edinburgh to Geneva on 6 February and returning on 20 February 2021. By doing this task I realise:
- It takes a long time to pick the destination and dates information.
- The user-flow has taken 7 pages to complete destination and date picking.
- When choosing a destination there was no search bar for the destination.
- Departure dates weren’t clear, I was prompted with a blank calendar that a blank calendar without any flights showing.
- The interface was complex and not optimised for quick search.
Quick usability-testing session
To challenge my own assumptions I wanted to see how someone else would carry out the same task. I have asked my friend – to pick a destination and date. I asked to carry out this task by explaining out loud thought process.
The results have reassured me on my earlier assumption about the user pain-points while doing the same task. Some key takeaways:
- The user has highlighted the same frustration with destination picker.
- Expected to see a search box for locations.
- Choosing days weren’t clear.
- I took time to fill up all the information.
- Couldn’t remember which date was selected in departing while on the return page.
- No indication of price on the date page.
- Some key information was detached at the bottom of the page, a hand was hiding it.
2
Ideation
Brainstorming and coming up with solution
After a quick review of the short research session I started to brainstorm ideas on how to improve the search for flights feature. I have sketched down some ideas and user-flow to simplify the process. Having done the research stage earlier helped me to narrow down ideas and work on features that needed improvement. I wanted to simplify the user journey and to minimise the number of total pages required to complete, while making the booking process more simple and quicker for users.
3
Design
High fidelity Prototype
I quickly sketch some ideas on paper and moved on to implement designs with the prototyping software. If I was working with a larger product design team, I would share my ideas for the feedback and I would implement changes before moving onto the design stage.
I also have researched Jet2.com brand colours, typography, icons and tried to stay on brand while designing functional prototypes.
4
Project Overview
I enjoyed working on this project, however, if I had a chance to work with a larger team I may have a better understanding of all user-pain points and more flaws of using this application. This could lead to better design decisions.
Also, I would break down the project into the smaller task, I have overestimated complexity of the challenge that I have set for myself. I have spent more time on this project than I was anticipating. Next time I would pick a smaller feature to work on.
It would be interesting to see A/B user testing, and find what can be improved, removed or added.
In the end, I think I have answered the main problems on the flight search feature for destination and date picking. I think improved user experience, combined with the simple and more intuitive new design would lead to better user experience.